As the public sector in the German state of North-Rhine Westphalia digitizes, the administration and thus all state employees are on the cusp of major cultural change. This transformation is a pressing, but complex endeavor. We developed a broad communication campaign that informs employees and actively involves them in the “narrative” of a digitized administration. Based on a stakeholder analysis, we created buy-in with various activities: a newsletter, a website, and a community of practice.

Freie Universität Berlin is one of the most prestigious universities in Germany and enjoys a high international reputation in research and academic teaching. Founded in 1948 in the western part of Berlin, it has always stood for academic excellence, critical thinking, and a cosmopolitan academic culture. Today, it is one of Germany’s eleven universities of excellence and an important driver of innovation and interdisciplinary exchange.
In order to visually and strategically support this outstanding role we advised on the creative process of corporate design development over a period of 18 months. Our focus was on developing the university’s identity in a concise manner and transforming it into a modern, forward-looking image. In addition, we actively supported stakeholder management to ensure smooth coordination between the various departments, committees and external partners.

PD is the largest consulting firm for the public sector in Germany. New requirements arose as part of the company’s course of growth, particularly with regard to its voice and overall appearance in the digital space. In search of answers, we analyzed and revised the previous communications strategy. We then began realigning external communications with customers, stakeholders, and the general public.

DER SPIEGEL is Europe’s largest weekly news magazine and has been published since 1947. Over the decades, many print and digital sub-brands and labels emerged, which readers and customers increasingly found confusing. With a team of executives, editors-in-chief, and journalists, we sharpened the brand and realigned it internally for an increasingly digital market. We also cleaned up the brand and product portfolio and adapted to readers’ expectations.

VisitBerlin is the marketing organization for Berlin’s tourism and convention industry. In recent years, the scope of its activities and tasks has grown. To help tourism providers with marketing initiatives, we developed a concept for a digital Saas product that includes a business plan as well as go-to-market, brand, partner networking, and pricing strategies, etc.

Exyte is a leading global specialist in high-tech plant engineering and cleanroom technologies. With decades of experience, the company realizes highly complex production environments for industries such as semiconductors, biotechnology and pharmaceuticals. Exyte stands for innovation, precision and technological excellence – values that needed to be reflected in the company’s digital communications.
To bring the company’s core to life, we redesigned Exyte's website from the ground up in a six-month process. We refocused the content strategy, translated the customer journey into an optimized structure, and created an intuitive UX tailored to different audiences. We also developed coherent UI patterns to ensure a consistent and appealing brand experience.